Wednesday, March 9, 2011

Copyrighted Multimedia

The principal mission of higher education is to further and disseminate knowledge (Desmarais, 2001). In this effort, educators use a variety of methods in order to educate their students. This requires the understanding of copyright laws and their applicability to education. Using copyrighted information for educational purposes does not automatically make it fair use. In fact, the purpose is only one of four factors that are taken into consideration. Among them are: use, nature of the work, amount of material copied, and the effect on the market.
Educators can use multimedia productions developed for educational purposes for up to two years after the first use with the class (Desmarais, 2001). After this time, it requires permission of use of the original authors, even if intended for educational purposes. There are also limitations as to how the portions of media that can be used. Up to 10% or 1000 words, whichever comes first is the limit on text material. Up to 10% or three minutes is the limit in motion media. In regards to music, the limited is 10% or no more than 30 seconds. Photographs are limited to no more than 5 photographs from one artist.
Huffman (2010) indicates that there has been an increase in the use of multimedia presentations for educational purposes. However, students are not being taught how to cite and give credit to the original authors. This problem seems to extend to academic scholars who use multimedia presentations at conferences and seminars. We all understand the importance of citations and references, yet many fail to provide them. Hoffman (2010) provides specific guidelines and expectations for the use of outside sources in multimedia presentations. The Hoffman Media Presentation Model extends from the use of a credit page to also include in-text citations throughout the work.

References
Desmarais, N. (2001). Copyright and fair use of multimedia resources. The Acquisitions Librarian, 13(26), 27-59. doi: 10.1300/J101v13n26_03
Huffman, S. (2010). The missing link: the lack of citations and copyright notices in multimedia presentations. TechTrends, 54(3), 38-44.

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